Best tools to track SERP rankings

One of the goals of any SEO strategy is to improve ranking in search engine results pages (SERPs). But in order to climb positions in search engines like Google , it is important to track positioning in the SERPs . This tracking can be done using different tools , such as those I recommend below, but why is it so important to do the tracking? How can you improve the positioning of your website? I'll tell you in this article!



What are SERPs?

Before we tell you how to track your SERP rankings , it's important to know what search results pages are and social media marketing service what they're for . Basically, these are the pages that the search engine displays after a query is made. SERPs include not only organic search results , but also pay-per-click or PPC ads . And why is the position of your website in the SERPs so important? Because users tend to stick with the first results shown. That's why it's essential to optimize your website's SEO : this way you can climb positions in Google.



The results pages that Google shows to users after a query depend on the search intent . These intentions can be:



To improve your ranking in the SERPs you must work on your website's SEO

Navigational searches. These are queries that a user makes regarding a specific website, but for which the full URL is not included. For example, “how to download a YouTube video.”

Informative . With this search intent, users want to find relevant content that answers their questions about a specific topic, i.e., they occur when the user wants to find information. In this sense, it is essential to create quality content that addresses this search intent, using specific keywords.

Commercial . Users need to resolve doubts before making a purchase. For example, compare the best products or services your business offers.

Transactional . This type of intent resolves specific user actions such as completing a purchase or subscription.

Why is it important to track SERP rankings?

SERP tracking is a process that involves monitoring the positions occupied by web pages for specific keywords in Google and other search engines. In this regard, I would like to remind you that Google is the most widely used search engine worldwide and it is important to use tools that are compatible with this search engine.







Tracking your SERP rankings is primarily intended to measure how efficient your SEO strategies are. Why is it so important to do this tracking? It's clear that if you have a website, you don't want it to go unnoticed, but rather for users to find it easily. Having your page appear in the first results of the SERP increases your chances of users visiting it. This translates into increased traffic , time spent on the website and conversions .



The traffic that a website receives can be organic , but also paid . The first is based on an SEO strategy that is free , that is, you do not have to pay to advertise on Google. In this sense, it is very important to know the search intention of your target audience , as well as what keywords or search terms users enter in Google. Doing good keyword research is essential to improve the positioning of your website.



In the case of PPC or paid ads , Google places them at the top of the SERP. In this sense, keywords are also important, but you should know that you will have to bid with other competitors so that Google can show your ads in the top positions. The most popular search engine takes into account several factors when positioning PPC ads: the quality of the page and the ad, the relevance (based on the search intent) and the amount of the bid. It is clear that, if your ad or paid content is of quality for Google, then it will show it in the top positions.



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5 tools to track SERP positioning

Position Tracking

It is a SERP position tracking tool that allows you to monitor the rankings your website receives every day. This tool offers the possibility of monitoring the set of keywords you use to position your website not only on Google, but also on Bing. With Position Tracking you can see the evolution of your rankings and even compare them with those of your competitors, while analyzing the impact that your website's positioning in the SERP has on the visibility of your site.



The tools track keywords and provide accurate reports

This tool includes multiple features , such as being able to see the SERP features that are activated based on the keywords you use and the weight they have on your website's ranking and click-through rate . Thanks to the tool's multitargeting, you can also track the visibility of your website on different devices such as computers, tablets and mobile phones and even add specific locations. This way, you can see, in a global way, how your SEO strategies are working.



I want to highlight that Position Tracking is one of the tools that I recommend the most because it belongs to SEMrush . If you already use SEMrush, then the best alternative is to also do the tracking with Position Tracking. Using this tool is quite simple: you just need to enter your domain and configure the tracking settings for the campaign you want to monitor, where you should place the keywords to track.